TVC Mule

The Venice collection mule was inspired by the emerging mule trend and the fashion forward Millennial & Gen z consumer. Diving into the seasonal theme; we explored our connections in the deep. Like Islands, we’re separated on the surface, while connected beneath. By tapping into the expressive colour palettes presented by the islands of Japan, Hawaii, and Catalina, we were able to use the opportunity to connect to a younger consumer base through, Japanese folklore, and Japanese counter culture.

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